Student becomes business partner as local public relations firms merge

Lizzie Henebery & Peppi Bueti - Sunny Comms

Back in 2008 local public relations and marketing identity Peppi Bueti tutored Lizzie Henebery (nee Oakley) at the University of the Sunshine Coast, fast forward 15 years and the pair have joined forces under the Sunny Comms umbrella with a goal of sharing their clients’ brilliance globally.

Lizzie’s business, The Organised Creative will merge with Peppi’s business Sunny Comms which is part of the Maroochydore-based Sunny Advertising Group.

Lizzie said the merger was born out of a desire to deliver elevated PR and communications services alongside cutting edge advertising strategies that leverage the best technology and the smartest minds to achieve great results for their clients.

“Sunny Advertising Group includes a team of over 20 people specialising in traditional and digital media out of the one office in Maroochydore, and my team bring the missing piece in delivering specialist social media, communications and content services to provide a complete offering for clients.

“Peppi and I have kept in contact since he was my University tutor here on the Coast and over the past six years we’ve had a number of joint clients so the next natural progression for us to grow our business is to merge and leverage our broad range of experience and skills,” Lizzie said.

“As the media landscape continues to shift, so do our skills and opportunities to connect our clients with their communities, and with a larger combined team we have a greater ability to learn, adapt and deliver exceptional results,” added Lizzie.

Sunny Comms director Peppi Bueti said he welcomed Lizzie along with her two staff members Kiani Milsom and Jade Kettlewell to the team.

Sunny Comms Team (L-R) Jade Kettlewell. Kiani Milsom, Peppi Bueti, Lizzie Henebery

“The great news is that Lizzie and I are on the same page with regards to how we want to run our business and ensure that successful outcomes are the priority of all our clients. We have a number of joint clients including G.J. Gardner Homes NSW/ACT, Gold’s Gym and the international agency Destiny Rescue so I am sure the merger will be a seamless process for our current joint clients and we’ll take this same approach with new clients.

“It’s exciting to have three new and highly talented people join the Sunny Comms team and I’m looking forward to exploring new ideas and better outcomes for our clients,” he said.

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