Queensland is Calling

A phone call could be the ticket to an incredible Queensland holiday.

Tourism and Events Queensland is launching the next phase of the $5 million ‘Queensland is Calling’ tourism campaign.

From Thursday 16th March, any one of the millions of phones ringing in Australia and New Zealand could be Queensland calling with good news for family budgets.

Tourism and Events Queensland’s holiday partners are giving away five, cost-of-living easing Queensland getaways.

A dream Queensland holiday will be drawn each week over the next five weeks with Queensland calling to confirm the win.

To join the holiday call list, register at: www.Queensland.com

Queensland branded phone booths are in central Sydney, Melbourne and Brisbane to remind holidaymakers to book a Queensland autumn or winter getaway.

Yesterday, Melbournians were given Queensland is Calling preview with three commuters winning a Luxury Escapes holiday package by answering a kerb-side phone when Queensland called.    

By the end of June, Queensland is Calling is predicted generate almost 38 million visitor nights and $9 billion for Queensland’s visitor economy.

Tourism Minister Stirling Hinchliffe said:

“Queensland is Calling is about encouraging Australians and New Zealanders to visit Queensland for the Southern Hemisphere’s best autumn and winter getaways.

Whether it’s hot springs in the Outback, First Nations culture in the Torres Strait or Southern Queensland wineries, there’s more to Queensland’s bucket list.

Queensland is Calling is part of our Towards Tourism 2032 roadmap to maximise this golden decade of tourism opportunity to the 2032 Olympic and Paralympic Games.

We know when interstate and New Zealand visitors experience Queensland’s great lifestyle, they also support more good Queensland jobs.

Accommodation and hospitality providers, retailers and tourism operators all benefit when Queensland is holidaymakers’ destination of choice.

You don’t want to miss the call when Queensland is calling.”

Tourism and Events Queensland CEO Patricia O’Callaghan said:

“We wanted to find a way to make people stop and rethink Queensland.

We’re thrilled to be launching this next phase of Queensland is Calling to drive awareness and create intrigue about the Queensland experiences that should be on everyone’s list.

Travellers are spoilt for choice, so we’re ensuring Queensland remains front of mind as the world continues to open up with this campaign supporting the hidden tourism gems ready to be discovered.”


Queensland is Calling includes partnerships with Virgin Australia, Air New Zealand, Webjet, MyQueensland, Accor, Helloworld, Luxury Escapes, Expedia/Wotif and Experience Oz to deliver compelling Queensland travel offers.

Free, cost-of-living easing Queensland holiday giveaways include:   

  • 12-night road trip  for two, learning about the First Nations culture and the history of the Cairns & Great Barrier Reef and Outback regions
  • A four-night cultural experience in the Torres Strait for four
  • Four-night Sunshine Coast Hinterland artisan experiences for two
  • Six-nights exploring the Bundaberg and Capricorn regions, hiking the Carnarvon Gorge and staying in unique remote accommodation
  • Three-night trip for six staying in luxury accommodation and discovering Southern Queensland Country’s Granite Belt wine region. 



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